Google SEO
Google SEO Services
You have a website, but are you getting new clients from it?That is where Google SEO comes in.
People search Google every day when they need a product, service or company. The problem is that having a website does not automatically mean those people will find you.
Your website needs to appear when someone searches for what you offer.
There is a big difference between pushing a product at someone and having that person come looking for it. Traditional advertising has always relied heavily on the first approach. You advertise on radio, TV, newspapers or other media and hope the right person sees your advert at the right time.
Google gives you another option.
A person searching for your service has already shown an interest. They are looking for an answer, a supplier or a product. If your website appears in those results, you have a much better opportunity to turn that search into a business enquiry.
What Is SEO?
SEO stands for search engine optimisation. In simple terms, it is the work done on your website to improve its visibility in Google's organic search results.
There is no single button you can press to make a website rank.
SEO involves a number of different areas. This includes the keywords used on your website, the way your pages are written, your headings, links, page structure and the technical side of the website.
SEO copywriting is also part of the process. The words on a page need to explain what you do while giving Google enough information to understand the subject of that page.
The goal is not to fill a page with keywords. That normally makes the content harder to read. Instead, the important search terms should fit naturally into useful information.
Why Google SEO Matters
Google remains an important way for customers to find businesses in South Africa.
Think about your own buying habits. If you need something you have never bought before, you will probably search for it. You may compare a few companies before deciding who to contact.
Your potential customers do the same thing.
That is why your position in Google can matter. A website sitting on page one has an opportunity to be seen. A website buried several pages down may receive very little traffic from that search.
Getting there, however, takes time.
SEO normally does not produce the instant results you can get from Pay Per Click advertising. Google needs to crawl and index your website, and your pages have to compete with other websites targeting the same searches.
For some businesses, changes can start making a difference relatively quickly. For others, it can take considerably longer.
What Does Google SEO Involve?
Every website is different, so the work required is not always the same.
Some websites need better content. Others need changes to the structure of the site. In some cases, the technical side needs attention before the content can perform properly.
SEO work can include:
- Keyword research
- SEO website optimisation
- SEO copywriting
- Page titles and headings
- Meta descriptions
- Internal linking
- Website structure
- Content improvements
- Technical SEO
- Mobile optimisation
The starting point is understanding the website and what the business is trying to achieve.
There is little value in bringing thousands of visitors to a website if those visitors have no interest in what you sell.
SEO Copywriting
The content on your website matters.
Google needs to understand what each page is about. At the same time, a real person needs to be able to read the page and understand your business.
That sounds obvious, but it is often overlooked.
A page written purely for search engines can feel unnatural. On the other hand, a page with very little useful information gives Google very little to work with.
Good SEO copywriting sits somewhere in between. It explains the service properly and uses relevant search terms without forcing them into every sentence.
We can help with the SEO side of your website as well as the content required to make the pages more useful.
How Long Does SEO Take?
SEO is a longer-term approach to getting visitors.
You should not expect to make a few changes today and see your website move straight to the top of Google tomorrow. Search engines need time to crawl the changes, assess the pages and update their results.
Your competition also makes a difference.
A business targeting a very specific local search may have a different challenge from a company competing for a broad national search term.
This is also why SEO should not be treated as a once-off exercise in every case. Websites change, competitors change and the way people search changes too.
Google SEO in South Africa
Starcom provides Google SEO services in South Africa for businesses looking to improve their organic search visibility.
The work can be focused on particular products or services, local searches or broader terms, depending on what makes sense for the business.
We also provide other online services, including Google Ads, website services and VirtualNumbers. This means SEO does not have to sit on its own. It can form part of a wider online strategy.
Google SEO and Google Ads
SEO and Google Ads are not the same thing.
With Google Ads, you pay for advertising space and can target specific searches. SEO focuses on your organic listings.
Both have their place.
Google Ads can be useful when you want paid traffic, while SEO gives you the opportunity to build organic visibility over time. The right combination depends on your business, your market and your budget.
Improve Your Google Visibility
If your website is online but is not bringing in the enquiries you expected, it is worth looking at how it is performing in Google.
Your website may need better content. It may need technical work. Or perhaps the pages are not targeting the searches your customers actually use.
Starcom has been providing , Voice and Web Services to the South African corporate market since 2007.
If you want to discuss Google SEO, contact Starcom and we can look at what your website needs.
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SEO Packages
| PRODUCT | Period | PRICING |
| Monthly SEO packages | Monthly | R1299.00 |
| SMALL - SEO set up 1-5 pages | Once off | R8999.00 |
| MEDIUM - SEO 6-10 pages | Once off | R12899.00 |
| LARGE - SEO 11-20 pages | Once off | R23799.00 |