Putting Your Company Online with the right domain

Putting your company online starts with a domain. From using a company name domain to a keyword related domain, either way these have the utmost importance. It’s the first thing clients see advertised, making it short and easy to remember plays a pivotal role in driving traffic to your website.

 

Choosing the Right TLD

Different TLDs show different intent. For example, .co.za is a South African based company, and is essentially saying that. Target marketing and distribution is essentially local but not limited to. However, a .com branded domain would most likely show everyone a global presence and distribution, and not just local.

The domain you choose should also make sense for your business. A short name is easier to type, easier to tell someone over the phone and usually easier to put on advertising. You don’t want customers trying to remember a long web address after seeing it advertised.

Keep Your Domain Easy to Remember

Your name is also part of your online brand. It will appear on your website, email addresses and marketing material, so choosing the right name early can save you from having to change it later.

For a South African business, a .co.za domain can make the local connection clear from the start. On the other hand, a .com  can be useful if the business wants to present itself to customers outside South Africa.

There are no hard rules that say a company must use one particular TLD. The important thing is that the domain fits the company, is easy to remember and gives customers a clear idea of where to find you online.

Start by choosing your name and checking availability.

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